Building a brand and digital presence in the drive for the UK to be the global leader in financial innovation
The Centre for Finance, Innovation and Technology (CFIT) is a UK Government and City of London backed organisation whose purpose is to ensure the UK can be a leader in fintech start-ups and the best place in the world to scale a business and take solutions from IP creation through to widespread adoption. CFIT’s aim is to solidify the UK as the global leader for financial services innovation.
Create a brand, website and digital presence from a standing start.
CFIT needed to create their entire brand, digital presence and marketing materials within a very tight time frame of 4 weeks as part of a requirement to receive funding and launch the organisation within Government timeline requirements.
Setup project coordination across all internal stakeholders, external consultants and other contributors
Set a strict schedule based around sprints to design the brand and build the most important pages of the CFIT website site
Designed 5 logo options and worked with CFIT team on the needed amends and changes to finalise a logo and brand identity that met CFIT’s vision
Created the final brand and created brand guidelines around this. Designed and developed the launch site within the 4-week timeframe
Set out a strategy for a UI upgrade and round 2 development phase for the growth of the site
We completed all works within the deadlines and delivered all required materials for the launch event and other important launch milestones. Delivered a highly recognisable brand that is being used across the UK financial services and fintech landscape, and a website that is engaging and building core audiences that comprise a range of players in the wider financial services ecosystem. The current version of the CFIT website - https://cfit.org.uk/.
What our client thought about their digital transformation
“Digital Revolutions have been critical to the success we've had in launching CFIT off the ground. They are extremely responsive, flexible yet professional at all times and the work they have done to build our website and develop our brand has been absolutely first-class.”
Ezechi Britton – Chief Executive Officer of CFIT
Brand development, graphic design, UX/UI design, website development
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