Closing the circular economy of the European Union's raw materials sector
EIT RawMaterials is a European Union supported body established in 2015 to advance Europe’s transition into a sustainable economy. EIT RawMaterials overarching mandate is to secure the supply of critical raw materials to the European industry by driving innovation along the raw materials value chain.
EIT RawMaterials Academy required the design and development of 5 websites for their EIT-Labelled Master’s programmes. Each programme’s focus incorporated a key stage within the value chain of the raw materials circular economy. The brief required us to design the websites with a continuity that was anchored within the visual identity of the EIT-Label, whilst allowing each programme’s brand to be at the forefront of their websites look and feel.
The ultimate goal was to build the profile of the EIT-Label and increase applications to the programmes from qualified students.
Each programme comprised approx. 6 partner universities that are located across Europe. This meant we needed to get the input of a wide range of stakeholders to ensure that each university's contribution was outlined clearly, whilst showing the overall USP’s and benefits of the programme as a whole. Each programme also had its own individual focus that played into the wider EU mission of turning Europe into the global leader in raw materials. The structure of the programme’s and their focus meant we needed to overcome the following key hurdles:
- Work with a wide range of stakeholders across different institutes and countries and interpret and bring their contribution to life in English language
- Understand the background of each programme and create content and source imagery that brings the scientific focus to life
- Outline the wider EU mission to make Europe the world-leader in raw materials through building a circular economy and how each programme and the EIT-Label plays a part in this
- Create a sense of excitement and purpose behind studying on the programmes and being part of the wider mission and how students will benefit socially from studying across Europe and academically from studying on a world-leading programme in raw materials
- Develop application portals that provided a compelling and easy conversion point for student applications, with backend processes that allowed for easy coordination and collaboration between academics across each partner university to process applications.
Setup calls and project management structures with programme-leads across Europe and coordinate the collation and creation of content for each programme
Create a visual identity anchored within the EIT-Label and design websites that had a continuity whilst retaining the individual programme brand
Develop each programme website based on specific requirements, providing each with the individually requested application portals and other functions and features as required by their programme and university and academic partners
We were able to incorporate the wide range of stakeholders input to create 5 websites and accompany application portals and other features that allowed the programmes to drive a high increase in qualified student applications across each programme. The websites and accompanying brand work played a key part in the wider development of the EIT RawMaterials EIT-Label identity and its part in the EU’s wider mission. Here are the websites of each programme:
What our client thought about their digital transformation
"It was a pleasure to work with Digital Revolutions on our individual master programme websites. We appreciated their responsiveness and excellent suggestions to improve and broaden our sites' content and useability, and were very happy with the final result. I wouldn't hesitate to recommend Digital Revolutions for any web project."
Ferdi Bulmer - Head of Academy
content creation, graphic design, UX/UI design, website development, application portal development
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