Expand your digital world
Digital marketing has given companies and organisations the ability to push the expanse of their reach, develop new audiences and generate an international customer base.
A digital marketing strategy should be driven by the potential audience reach and the ability to engage and convert this audience to your business goals.
A strong strategy should have the following engagement and conversion points:
- Highly targeted audiences based upon in-depth research
- Compelling narratives (messaging) and engaging creatives (ads)
- A strong CTA (call to action)
- The ability to convert and retain an interested audience
We deliver the full journey; from researching where your target audience is located, to creating the marketing materials and framing your key messages, to understanding what will engage and convert the audience.
Brand development and creative work
Your digital world starts with a brand that defines who you are and what you do. To bring your brand vision to life, we provide:
To expand your digital reach we create full service campaigns that cover all digital media channels, including:
Social Media Marketing
Display and Media Planning
What you can expect
We believe that our digital journey clients want to fully understand the opportunities and range of options available to them within the digital world, giving them the ability to make informed choices about their marketing strategies.
We also understand that it is important for individuals and organisations to learn from their marketing activity and to gain insight into how they can further develop future marketing strategies and drive growth.
We build this partnership with our digital journey clients through the following creative process:
Exploration to understand your requirements
Consultation to understand your short-term and long-term business and marketing goals
Research into digital options and other opportunities to meet your business goals
Outline of your marketing options and opportunites, with an overview of the strategy
Set the timeline for the campaign or project
A clear timeline of delivery and an overview of the potential returns and project achievements
Create a framework for close collaboration
Build a collaborative partnership and assist in all areas of your marketing development